While sorting through vintage photos in my collection searching for a specific image, I happen across a 1965 GTO decorated with tiger stripes, a tiger tail, and a sign on the passenger side door that read “Test Drive This Tiger at Delta Pontiac.” As I stared at the black-and-white print, I started thinking about Pontiac’s Tiger-themed marketing campaign, which it heavily promoted during the mid-1960s. But when did Pontiac actually begin using tiger references in its advertisements? Do you know?