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A '71 GTO On Parade

Rocky Rotella1 Comment

The fall season is exciting for many. Not only does it signify the start of high school and collegiate football seasons, for years it also meant new model year vehicles from your favorite automaker. If you were the owner of this very new ‘71 GTO, would you let your son or daughter use it in this manner?

Pontiac's Tiger-themed Marketing Campaign-When Did It Start?

PontiacRocky Rotella3 Comments

While sorting through vintage photos in my collection searching for a specific image, I happen across a 1965 GTO decorated with tiger stripes, a tiger tail, and a sign on the passenger side door that read “Test Drive This Tiger at Delta Pontiac.” As I stared at the black-and-white print, I started thinking about Pontiac’s Tiger-themed marketing campaign, which it heavily promoted during the mid-1960s. But when did Pontiac actually begin using tiger references in its advertisements? Do you know?

GM's Infamous Racing Ban of 1963

Rocky Rotella5 Comments

Read any book or article about General Motors during the early ‘60s and it inevitably will mention the corporation’s infamous racing ban of 1963. It’s generally accepted that action was a simple solution to GM’s fearfulness of being broken up over antitrust concerns. There really hasn’t been conclusive evidence to completely support that, however.

Pontiacs That Are Daily Driven Today...

personal story, PontiacRocky Rotella1 Comment

I drove a vintage Pontiac every day for many years of my life. As we grow older, have families, and appreciate technology (both convenience and efficiency), the reliability and improved fuel economy associated with modern vehicles tends to overtake the practicality of driving vintage vehicles on a daily basis. For the nostalgic bunch like me, few feelings are more satisfying than the experience of stepping back in time.